toys manufacturer

Reflections on the closure of toys manufacturer
【Abstract】 toys manufacturer, and even extended to all the “Made in China”, how to make their life more and more good? Logistics supply chain is the answer. Factory closures listed companies

Recently, the very strength of the Hong Kong-listed Smart Union Group, the company’s two factories in Dongguan – Jun-Jun leading toy factory and toy factory suddenly closed down, 6,000 workers lost their jobs is appalling. It is reported that Hong Kong-listed Smart Union Group is a company, is the world’s top five brands in the three toys manufacturer, one of the world’s largest toy on behalf of the business, very influential in the industry.

In 2008, China’s toy manufacturing industry suffered heavy losses. Originally profit is not high, are also affected by the surge in oil prices, raw material prices, rising labor costs, RMB appreciation, lower export tax rebate rate and a series of adverse effects, resulting in the majority of our toys, double the cost of manufacturing enterprises; brought the U.S. financial crisis Global monetary tightening even more businesses from bad to worse cuts in bank lending to the toys manufacturer struggling. According to Chinese customs data show that between January and July this year, China exported less than 10 million toy companies have 1574, compared to a net decrease over the same period last year, more than 3,600, a decrease of 52.7%, the first eight months of this year, toy exports 51 billion, an increase over the previous year only 1 percentage point, growth rates drop sharply by almost 22%.

Hanging toys manufacturer

Although China is the world’s largest toy exporter, the number of total global export of toys, 60%, but China’s toy manufacturing industry has been foreshadowed long ago worry, most people remember is the world’s largest toy company Mattel Recycling “Made in China” toy event.

In 2007, to produce the world famous Barbie and the United States and Thailand under the pretext of the existence of security problems, in just the past month, the three announced the global recall of nearly 20 million toys made in China problem. And forced by outside pressure, the disclosure of the name of the manufacturer: Toys Co., Ltd. Foshan Dali. Soon the incident, in dire straits of the Dali Vice Chairman Zhang Shuhong hanged himself in a factory warehouse. Later, Mattel executive vice president of global operations Tom Di apologize to China for that matter, and recognition of the vast majority of recalled toys due to design flaws as the United States, rather than the problems of Chinese manufacturers, Mattel is willing to call Back to the overall responsibility. However, this incident has triggered a global toy exports to China and even the “Made in China” crisis of confidence.

“Made in China” only skill

This incident not only shows the world of “Made in China” dependence, but also highlights the “Made in China” In addition to manufacturing power across the board other than lack of ability.

Over the years, I have to stay in the competitive global sourcing, “Made in China” has always been the core of the price as their weapon, buyers realized this, the price pressure on Chinese companies for a further pressure, leading to many manufacturers in China only by the export tax rebate to maintain profits. However, facts prove, but the cost of winning depend on the time has gone, the price alone flame, only to their own horns of a dead end. After 20 years of development, “China” reached a critical fork in the road, low-cost, low-price competition is getting old apparently dead, and find new profit sources imminent.

New profit source: logistics supply chain management information

Toys manufacturer, and even extended to all the “Made in China”, how to get your own life, more and more good? Logistics supply chain is the answer.

The largest logistics chain management software provider for the Information Officer of Brocade Shen Kang told reporters: “At present, no matter which industry,” Made in China “cost almost reached the limit of the reduction, competition and enterprise businesses today is no longer a simple manufacturing competition, but competition in the logistics supply chain. ”

Lang cited the famous economist, a toy example of Chinese-made Barbie dolls in the U.S. Wal-Mart’s sales price is $ 9.99, ex-factory price in China has only about $ 1, other 9 value of the dollar is doing research and development, procurement, warehousing, order processing, wholesale and retail have created. Comprehensive analysis, in a product throughout the supply chain system, the non-production costs have more than 80%. Among them, the goods account for more than 40% logistics cost, time, the whole supply chain costs account for more than 90%. Shows the largest source of corporate cost reduction should be the logistics supply chain, “Made in China” must as soon as the end to global trade and rising chain, logistics, supply chain optimization and control of change has become an important means of economic growth.

Currently, many global economists bold prediction: strengthen the construction of the logistics supply chain information, the effective supply chain integration and sharing of information between enterprises, help the entire supply chain process integration and reconstruction, the establishment of business 



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