china toys

Foreign buyers of China toys manufacturers Message

2010-01-12 Source: Net foreign Toys & Gifts

China is the world’s largest producer of toys, toy exports accounted for about 70% of the global toy market. From France, Belgium, India, buyers, talk about local toy Consumption, and the local importers of China toys manufacturers wrote.
Foreign market has been its simple mode of operation and low management costs much sought after producers in China. So regardless of the economic crisis or the impact of trade barriers, many export-oriented enterprises are still stick to position and move forward.

China is the world’s largest producer of toys, toy exports accounted for about 70% of the global toy market. China toys enterprises large piece of cake how to maintain or even occupy a greater share of those who believe this is the toy industry topics of interest. This magazine invited from France, Belgium, India, buyers, talk about local toy Consumption, and the local importer of the message to toy manufacturers in China to open up these markets for those who deliberately reference.

* France articles

French major toy manufacturers to MGM, its Chairman VitaCHAMLA in the toy industry has over 30 years of experience, the French toy industry witnessed the transformation process. It is understood, MGM was founded in 1957, had engaged in toy manufacturing, import trade in the toy after the transition. MGM is actually the transformation of the French development of a miniature toy industry. According to Vita introduced, MGM began in 1982 about imported toys from China. In addition, MGM and many other French from France, the local toy manufacturers, as well as Italy, Spain, Germany and Hong Kong imports.

New plant to compete in Europe

“Even as China’s low cost, the impact of nearly 90% of the European toy manufacturers, so the toy industry in Europe is almost no.” Vita continued: “In recent years, there have been some emerging in Europe, toy factory, manufacturers in China constitute a certain amount of competition. In particular, the rise of the toy factory in Russia, they are very concerned about the safety standards of the importing country, to the Government in accordance with the requirements of our country to produce products to meet standards. ”

Vita believes that the competitiveness of China toyss large part reflected in the cheap production costs, but with the rising price of labor, the EU toy safety standards more stringent labor welfare in China is becoming more perfect, which kinds of competitiveness will be weakened, so as to Europe, provided an opportunity for emerging manufacturers.

Vita said that toy manufacturers in China and Europe have focused on the production, European manufacturers tend to produce large toys, such as the kitchen of a little girl like toys, because these large toy factory in China for the transportation costs are too high, almost no profit to be made. The China toys varieties, select a wider range.

With online games, electronic games, share, and increased coverage to the younger age, the traditional toy industry’s share in the fall. Vita said with a smile: “We are many kinds of toy company, has sold nearly three years of outdoor toys, equipment and home decorations to make up for market share, or we have to switch out.” To MGM as the representative of the French toy manufacturers are also trying to diversify development.

New cost-saving play the old material

“By the financial crisis led the international impact of shrinking consumer demand, from last October, we the company’s sales dropped significantly, because for many people, toys are not necessities of life, children playing with new toys, old toys, in fact, the same. So in France, many parents let children play with old toys to take to reduce unnecessary expenses. and this situation to the current (this year in October) are no better. “Vita joked brought the financial crisis The only “advantage” is due to fewer imports from China, basically you can clear out inventory.

November closing of the 106th Canton Fair, the data show, toy industry, revealed a trace of “heater.” Vita sidelines also confirmed this view. “At the Canton Fair, we increased the order quantity, I have also seen the number of the Fair this year has doubled over last year, especially from manufacturers in France.”

Since 2007, Mattel recalled toys made in China after the toy factories in China as the world faced “quality crisis” test. Europe and the United States pay more attention to toy safety issues, but local media reform package, since the “waves” role.

“Last Christmas, the French media often reports on the local news on Chinese goods, Chinese goods to remind them to be careful, saying use of Chinese goods because of damage caused by the health and physical harm. Media reports of the same this year, but less.”

Communication and mutual trust companies win

Turning to increasingly stringent safety standards for toys, Vita also looked very helpless, and hope to the China toys industry publication of a position that: “Many Chinese companies would think that high safety standards required by our buyers to make things difficult for them to deliberately cause trouble, This fact is not what we are willing to make a variety of testing requirements or intentionally, but because our country’s laws and regulations require us to achieve this standard. So here I stress that if the Chinese firms to enter the international market, especially in the European market to must establish a sense of safety, be sure to make the products meet local safety standards. ”

Meanwhile, Vita also called on China toy manufacturers face the importance of product safety. He cited an example, in 1978, none of the toys can be marketed in France, but the previous some toys can easily break it into two parts by a child, then some of the parts is easy to harm the child, such as rolling your eyes and so on. So now EN71 first part of the “physical and mechanical test” is the most important toy safety through the testing, the child is a good protection.

Chinese suppliers and foreign buyers should be complementary to each one of the close partnership between the two sides only on the basis of trust and cooperation to achieve a “win-win” situation. Therefore, Vita hope that the Chinese manufacturer can listen to the voice of foreign customers, if the product does not meet the standards of the importing country can not be imported.

He described the French government has a special inspection agencies, they will regularly to businesses, shops detection products, if the goods once problems are detected, the company responsible for the possibility of imprisonment at any time. Although there are an opportunity to correct, but the repeat will go to prison. “So, if we import the products do not meet the Government’s request, I will be imprisoned or we may need to close down the company.”

Finally, Vita emphasize the key lies not in quality workers, but the choice of raw materials. “If the material is good, basically the problem is not big, so raw materials to be absolutely safe. If you would like a long time before Chinese manufacturers in the toy industry, we must do it the right way, no shortcuts.”

* Belgium articles

Belong to the EU and Belgium, France, quite a favorite of local parents, children, toys that help children learn and grow is a tool, about 70% of the parents often buy toys for children, household consumption is about 150 euros in toys, spending higher than the general European average.

High quality products, most market

According to an anonymous buyer toys introduced in Belgium, under the influence of the economic crisis, local consumers tend to prefer buying fewer but more high-quality toys. And some poor quality toys almost nobody cares.

It is understood that the average consumer of toys in Belgium mainly by the choice of advertising media, emphasis on popular toys, but also concerned about the quality, durability and safety. At present, China toyss have an advantage in price, but some manufacturers of quality remains to be improved.

Belgian government to tell their children through advocacy, not to be pretty toys outside layer of packaging that temptation is a beautiful package of environmental pollution may be the “culprit.” Also recommends that parents buy toys for their children, should be preferred wooden toys; if the child likes video games, then the best choice for battery-free, this can reduce the number of waste batteries.

Environmental protection is very important toys

Even if the battery required to buy toys, also coupled with the best rechargeable batteries can be reused. Belgian Government Advocacy: to let children know when they are young, the best toys are those that benefit the environment of green toys.

Therefore, the buyers of China toys manufacturers recommend that: “the toy manufacturers to more stringent quality requirements, the need to improve the working conditions of workers and respect for and protection of the environment. If you can not do the above three points, then the China toys suppliers the opportunity to less and less. ”

* India articles

European and American toy market “threshold” is increasing not only promote China’s production level, also to promote enterprise development in emerging markets. Southeast Asia, the Middle East, Africa and other places has increased in recent years, buyers sourcing in China is a case in point.

India, a major toy buyers MAMTABABY CEO NareshB.K lasting bonds with the China toyss have been more than 15 years. He explained that over the past few years, India’s growing imports of toys. Currently, India imports and local production was almost reached 5:5, which imports nearly as is from China.

Unpopular trade protection

At the same time, the Indian measures against imports of China toyss have intensified. January 23, 2009, for “considerations of public safety,” Indian Commerce and Industry to the Indian customs authorities throughout all notices, full cut off imports of China toyss pipeline, including the way through a third country imports. Then, although the “ban” to “ordering”, but there are many injustices. September, the Indian customs authorities in southeastern clear Naihai so, on the grounds of violation of import regulations, confiscated 45 containers of Chinese-made toys, the total value of about 110 million U.S. dollars.

“Trade war” results, that is causing the major toy stores in India are facing shortage situation, the same time, toy prices rose by 30% to 100% the size of toy dealers in India have been overwhelmed.

Naresh says with resignation that, under the impact of the ban, the price of toys, and selection of species less, retailers, traders as well the majority of consumers are dissatisfied with this ban. Only local manufacturers and brands in India are complacent because they are among the only beneficiaries.

There are differences between consumer attitudes

Naresh said: “Indians are the main consideration in choosing toys price, appearance and function. Security of the retailers are not really very important. Only a small part of the parents pay greater attention to security features. And consumer attitudes vary from region to region differences in rural and urban, high and low level of education among people spending on toys is also relatively large difference. ”

Low prices, variety, so that the “Made in China” in India has a strong competitive edge. Naresh said, has been in India only toy to coax a child is considered to be an object, few people believe that toys for children’s education and general development help.

India’s toy manufacturers have been aware of this, the recent toy brands use advertising to promote consumption, so that consumers change their concepts, to understand children’s toys, in fact, especially for infants and pre-school children helpful. Therefore, in the high-income families, aware of gradually increasing the proportion of the benefits of toys, high disposable income parents are more willing to toy above the money, to encourage children to all-round physical and mental development. At present, helps infants and young children develop hand-eye coordination toys, and to develop young people’s creative ability of pre-school toy sales on the increase.

Combined with animation to promote sales

It is understood that the Indian market but also to guide children’s programs with the TV channel cooperation, such as India, Hungama, Animax, AXN, there is the United States CartoonNetwork and Nickelodeon. Toy industry with the popular TV cartoon characters hit combination, in order to promote sales.

Finally, Naresh hope to cooperate with Chinese companies, to comply with international safety standards, and to assist importers in India to effectively obtain the necessary certification.

Naresh said buyers in India by the effect of the ban, the Indian toy market prices, and select varieties less

* Conclusion

China toys can do better

Looking at foreign buyers of you mentioned, China toyss in the international market is still quite competitive, but to go further in the export is more along the road, the China toys industry can actually do better, the key is that we “do more The only right “:

First of all, ensure that products meet standards of importing countries.

Secondly, to strengthen production management and establish a perfect quality control system.

Again, the development of independent brands, enhance value-added products, the price for the right to speak.

Finally, through government channels, and exhibition and other promotional activities, and vigorously promote “Made in China” quality assurance.

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